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They offer a proven, commonsense approach to the … quantitative personal-selling strategy. Customer … Service and selling … 7. referral method. Kim looks at the topic of selling through a different lens, and provides inspiration and ideas. Chapter 1 Chapter 2 Chapter 3 Chapter 4 Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Chapter 10 Chapter 11 Chapter 12 Chapter 13 Chapter 14 Chapter 15 ... Professional Selling … That’s why the first principle of value-based selling is to … Bernhard Heine is a business and executive coach at Professional Business Coaches, Inc. (PBC, Inc.), a company he … I said there were three, but I lied. • Differentiate between marketing and selling… PRINCIPLES OF SELLING MRKG 2333.51440 (908219) Fall 2014 (3 credit hours) 3. 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