“We don’t have any particular country or geography in mind. Find high-end fashion and beauty, watch and jewelry retailers as well as take advantage of personalized shopping, tailoring services and bespoke gift wrapping when you shop at Harvey Nichols. There is a lot of tech out there that is very cold, that doesn’t really enrich the customer experience. Harvey Nichols, which in the 90s enjoyed cult status thanks to its lampooning in hit TV comedy Absolutely Fabulous, is owned by the Hong Kong-based luxury goods billionaire Sir Dixon Poon. Shop Online Now. ... MoMA Design Store launches ‘The Record Shop’ pop-up at K11 Musea. It is what Poon describes as “cross category”. Harvey Nichols’ store at Swire Properties Limited’s Pacific Place shopping centre in Admiralty, Hong Kong on December 19, 2018. “That gives us the confidence to continue to pursue growth for online. And because of the product offer.”. From the iconic luxury retailers to the top purveyors of cosmetics, here’s our roundup of the best online shopping experiences in Hong Kong. The new Pacific Place format is a trial which, once fine-tuned, will be introduced elsewhere. “I think the physical space is important. When you have products like that, and customers come in and find something they have never seen before, that’s something they really like.”. With many Hongkongers working long hours during the day, it may not be convenient to visit a physical store, hence some shoppers head online instead. But in today’s world, that strategy is quite difficult. I think that’s why, especially now, a lot of retailers are struggling to generate good, consistent traffic to their stores. But when you have one of our stylists explaining the construction or the brand, it gives you much more understanding as to why that might cost so much.”. It started as a small textile shop in London selling linen, however when he died and his wife took over the business, she went into partnership with James Nichols to form Harvey Nichols & Co. LANDMARK store was opened in 2005 and spreads across 60,000 square feet over five levels, providing menswear and womenswear, shoes, handbags and accessories, and beauty products. Harvey Nichols store can be found at Pacific Place, 88 Queensway, Hong Kong. ... You don’t have to go to Landmark or Pacific Place in person to get the same shopping experience at Harvey Nichols—their website is … To subscribe to the print or digital versions, check out our shop here. How we’re giving back during these uncertain times. But the overlap between the new Harvey Nichols store’s stock and the retailer’s online range is just 10 per cent. So how do you lure visitors into a physical store to peruse a vast online catalogue in an engaging and relaxed manner? Closed Now. Currently, they offer menswear, womenswear, accessories, bags, shoes and jewellery. “In today’s world of retail, with so many changes, we really need to make the physical store environment a very engaging and fun place to shop. 15 Queen's Road Central, Central (6,610.75 mi) Hong Kong, Hong Kong - Get Directions It begins outside where an interactive screen is built into the shop window allowing customers to browse products online. “Through this, we’re really hoping to close the gap between online and offline in terms of service. “So, we really felt that we needed to have a store that customers would come to not just because they’re looking for a particular brand, but because they really enjoy the experience of coming. Most of the floors was devoted to fashion and soon Harvey Nichols became known for introducing luxurious fashion labels like Max Mara and Nicole Farhi to the public. Pearson: Our new retail format store had its grand opening on September 26, and this is our first new retail format store globally for Harvey Nichols and is the first store that optimizes the synergies between our offline and online channels. Shoppers can assemble a complete outfit if they wish, including top, skirt, shoes and handbags and see them all together. It is owned by Hong Kong luxury goods company Dickson Concepts. Hong Kong retail group Dickson Concepts has announced a new strategic partnership with Harvey Nichols – a company it owns – which will enable more Hong Kong shoppers to access the UK department store chain online.. As part of an initiative to link Hong Kong and UK stores and eCommerce operations, consumers in Hong Kong will be given greater access to previously UK exclusive products … At Hong Kong’s Admiralty, UK luxury department store giant Harvey Nichols unveiled a retail concept in September last year that it hopes will win favour from online shoppers and enhance the experience of customers at its bricks-and-mortar store. Invati Men Exfoliating Shampoo 250ml: shop online for Invati Men Exfoliating Shampoo 250ml on International Shops Online. Harvey Nichols Pacific Place. Like menswear label Wooyoungmi, which Harvey Nichols was the first to expand across the region and beyond. And as a result, they become our store customers. Digital screens are key at the new Harvey Nichols in Hong Kong store at Pacific Place. So I think once we have data from how the Pacific Place store is trading we will be in a position to see where else we should go internationally.”. “Once you drive a customer into the store, you have the chance to convert them and hopefully attract a lot of first-time visitors as well. With a stable of international designers from Balmain, Karl Lagerfeld, Nina Ricci, Emanuel Ungaro, Matthew Williamson and some of the most exciting young designers today like Phillip Lam, Rodarte and Alexander Wang, Harvey Nichols has become a serious fashion destination. Harvey Nichols’ exclusive selection of international brands have made it the place to be for fashion lovers in Hong Kong. “Before jumping into a big expansion spree straight away, we thought we would open this and take some time to gather customer feedback on it. Otherwise, it’s difficult to retain customers in a physical store environment. But he accepts that stores have to change a lot to meet the challenge. SEE ALSO : Harvey Nichols opens in Hong Kong’s Pacific Place RiA: What are the elements that characterize this new retail concept? Sometimes when [customers] come in, they realise there are a lot of new interesting brands they haven’t seen before. But [at Harvey Nichols online] you can have someone help you by saying, ‘Oh, I know your size may be out of stock now, but I would recommend these other products that I think suits you even more or is similar. These tips can help, VIDEO: Here’s what it’s like to work in the adult industry, Unlimited access to news,insights and opinions, Independent research reports and forecasts. But ultimately what we have here is really based on what we think can deliver our proposition in the best way. Hourglass Virtual Masterclass. “So whether it’s face to face conversation or by text, you can communicate with the stylists and get the advice or recommendations that you need. “And that doesn’t surprise me in the sense that a lot of the times when you have something that may be sold out in your size, customers may just think ‘okay, I’ll leave it’. From early days – before the new store opened – Poon says a large proportion of customers were buying online and opting to collect in a store. Several years ago in the UK, Harvey Nichols introduced a button on its website where shoppers could click to connect with a stylist from the Harvey Nichols store closest to them. Locations: Harvey Nichols Landmark. “We see the retail landscape changing alot in the sense that online you have very strong competition from the pure-play retailers who were obviously extremely aggressive, and a lot of them very successful now and engaging customers, especially younger ones,” explains Pearson Poon, son of Dickson Concepts founder Sir Dickson Poon, and executive director of Harvey Nichols. “In the past, maybe a lot of department stores could rely on a few brands, stock only those and the customers would come because of that. In Hong Kong, Pearson led the full launch of Harvey Nichols’ e-commerce operations in the region, driving triple digit growth in online fashion sales in 2018 and again in 2019. Related Stories. That summarises the philosophy behind the new Pacific Place concept store for Harvey Nichols in Hong Kong, designed by Studio Four IV and created “to optimise the synergies between our online and offline platforms,” explains Poon. Their Hong Kong store opened in October 2011 and today there are 2 Harvey Nichols department store in Hong Kong. Established in 2005, ... Other Shopping & Retail in Hong Kong. Shopping & Retail in Hong Kong. “We really focused the store on discovery and exploration. Customers are now shopping Harvey Nichols not because they are looking for a particular brand, but because they know that every time they come in, they can find something new. “As part of planning the store, we evaluated many, many different pieces of technology and hardware. Harvey Nichols Hong Kong is the luxurious retailer with the best edited selection of the world’s most famous fashion brands with key values of trendsetting, cutting edge concept and holding fashion authority. See More. There are a lot of synergies between the two channels. About See All. A lot of the major designer brands have very big flagship stores now. ... Gallery: Harvey Nichols Landmark store reopening party. 45,989 people follow this. Harvey Nichols in Hong Kong has unveiled a retail concept it believes will win favour from online shoppers and enhance the customer experience of those who want to shop … Revenue at Harvey Nichols’ online store will double as it adds more expensive items to the site. That screen solution is replicated in store where one of the five or six stylists on duty can also recommend items that might match or suit the shopper, adding a more personal touch to the experience. Straight from Knightsbridge to Pacific Place, Harvey Nichols brings a slice of London’s finest to Hong Kong. “From that you can connect to the stylist directly, either via instant messaging, photo sharing, or even live-video streaming,” explains Poon. This feature originally appeared in the quarterly Inside Retail Asia magazine. While helping Harvey Nichols older customer base migrate to a more digital shopping experience, it provides an exciting fashion and beauty playground for a younger, digital-savvy audience. Meanwhile, while most of Harvey Nichols’ online business is currently coming from the UK, the company ships globally and solid growth is showing in purchases from Greater China and the US. Luxury department store, Harvey Nichols, offers designer fashion, beauty, food & wine both online and in-store including Knightsbridge, Leeds & Edinburgh. Whenever you have someone serving you … it gives you much more confidence. With Hong Kong in recession, the future looks bleak.” Dickson Concepts opened the new Harvey Nichols store at Pacific Place on September 19, the first of its new generation stores globally, mixing the company’s online and offline stock seamlessly using interactive displays and … AT HOME WITH CAROLINA CASTIGLIONI. “Online, we focus on our international offering and inside the stores, we focus on a lot of new emerging brands and local offerings.” Those include upcoming Japanese and South Korea brands yet to establish the sort of top-of-mind brand recall which would enable them to sell in high volumes online. Most department stores nowadays have both an online platform and physical stores. “We really believe customers will not shop only online, and that the [physical] store is still very important.”. “You can click on any product that you see on the touch screen and then a model wearing that product will show on screen right away. Normally the product range across both are identical or at least extremely similar. Join our exclusive email list for your weekly edit of the best fashion, insider tips and events in Hong Kong - plus exclusive offers you won't want to miss. They have two shops in Hong Kong, one located at Landmark in Central district and another at Pacific Place in Admiralty. Throughout the store, some racks have been replaced with screens, most of them around 50” because that size gives the closest simulation to the real size of the apparel. Harvey Nichols soon became the place to shop and attracted the high profile individuals like Princess Diana. Rates from USD $74. ... Good vibrations from Harvey Nichols. Harvey Nichols (Hong Kong) 8 years 3 months. So, if you’re a customer looking for a specific brand, probably the best place to go is a huge flagship store where you can have the biggest offering from that particular brand, and have someone knowledgeable about the brand serving you. For a lot of our brands, when you look at it online, you may think, ‘oh, I don’t understand why that particular blazer may cost £1000 or £2000’. “Since we launched that in the UK, we’ve seen that on average, when our customers first engage with one of our stylists they’re five times more likely to buy something, and they spend twice as much as they normally would. Food & Drink. SAVE UP TO 75% OFF hotels near Shops in Hong Kong. Harvey Nichols in Hong Kong has unveiled a retail concept it believes will win favour from online shoppers and enhance the customer experience of those who want to shop in a brick-and-mortar store. Mandarin Oriental Hong Kong and Maximal Concepts join hands to open The Aubrey. Today, Harvey Nichols is a fashion powerhouse selling a variety of selection of international brands. M/F, Mandarin Oriental Hong Kong, No.5 Connaught Road, Central 5 Connaught Road Central 0.2 km from Harvey Nichols Store (Central) “ Great afternoon tea experience... ” 16/09/2020 Harvey Nichols is a luxury fashion store founded by Benjamin Harvey in 1831 in London. And I think what’s interesting about this is that, especially in new markets, where we may be lesser known for playing such a store would also create so much awareness about our online platform for that particular country. Engagement drives conversion Poon says that in luxury goods, conversion rates are higher offline than online not only because shoppers can touch and feel the product in a store, but also because of a lack of service online. Discount hotels near Harvey Nichols, Hong Kong. The textile store was demolished and a new department store was formed. With flagship stores from international brands and pure-play online retailers making life tough for department stores all over the world, Harvey Nichols, with stores in the UK, Middle East, Turkey and Hong Kong, has not been immune to the trend. Luxury retailer Harvey Nichols has revealed its revamped store in Hong Kong’s Pacific Place with a new concept by boutique design firm Studio Four IV.. E-commerce Styling Manager (Personal Shopping) Harvey Nichols (Hong Kong) Aug 2018 – Present 2 years 3 months. But, for instance, we don’t have a store in Mainland China at the moment, or one in Japan. During the day, Hong Kong stylists will connect with customers online – but after 9pm, stylists based in the UK take over, ensuring service for as much of a 24-hour day as possible. For more luxury retail news by Luxurious Magazine, please click here. “That is now one of our most successful menswear brands. In 1996, Harvey Nichols Group plc was listed on the London Stock Exchange, and has 12 stores situated in major cities like London, Dubai and Istanbul. It’s important to think about how you can leverage the online platforms to create traffic.”, Besides stocking traditional customer favourite brands such as Valentino and Bally, Harvey Nichols is using its physical stores to introduce new and emerging designers, many of them from Asia. Shop online worldwide “As a result of all this, we’re essentially able to reduce our physical space by half, to 40,000sqft, but at the same time, triple the number of products we can show to our customers,” explains Poon. 3,305 check-ins. Head Office: Gentlemen’s Tonic 78 Tachbrook Street London SW1V 2NA United Kingdom Head Office: +44 (0)203 795 7136 [email protected] Currently, they offer menswear, womenswear, accessories, bags, shoes and jewellery. Because we’ve never done something like this before, and we don’t think there are a lot of other retailers we can refer to. Community See All. And hopefully this would create a differentiation between our online platform versus all the other platforms out there and really give our customers that consistent experience that they would expect whether they’re shopping in the store or online,” says Poon. H.D Buttercup L.A Based Furniture Store Opens in Hong Kong, Top Hong Kong Fashion Stylists to Follow on Instagram, Montblanc Heritage Chronométrie Collection. Buyers pick the best from the runways of Paris, Milan and New York to give stylish shoppers a store full of trendy fashion. Their Hong Kong store opened in October 2011 and today there are 2 Harvey Nichols department store in Hong Kong. Culture. And we think it’s the first of its kind, certainly in Hong Kong and probably elsewhere in the world in terms of how we’re showing the online products and the offline products within one space and really making that the heart of the store. Harvey Nichols - Knightsbridge luxury department store with two shops in Hong Kong Harvey Nichols is a luxury department store, founded in 1831 in Knightsbridge, London. Harvey Nichols, founded in 1831, is a British luxury department store chain with a flagship store in Knightsbridge, London.It sells fashion collections for men and women, fashion accessories, beauty products, wine and food. “This is actually driving a lot of traffic to stores. One decision the Harvey Nichols team planning the new concept made early on was that technology installed in the store must have a customer-friendly purpose – not just feature in store because it is new. So the company is replicating the level of engagement in stores online. “The whole motivation behind this store is really building a format that we think is suitable for today’s retail world.”. And even if you don’t have a physical space, I think the human interaction between a customer and a personal shopper or a stylist is important.”. Sagging consumer sentiment dents Thai retail industry, Li Bao Ge Group to partner with Alibaba’s Freshippo, AmorePacific invests in US brand Milk Makeup, Suning to open 10,000 new China stores next year, Coca-Cola North America pilots subscription service to test new products, Helena Rubinstein ‘is back’ in travel retail channel, 759 Store parent boosts store count despite tough market, Thai conglomerates in race to buy Tesco Asia, November nightmare for Hong Kong retail sales, Sluggish sales dampen India retail leasing activity, Gucci joins Alibaba’s Tmall Luxury Pavilion to woo Chinese consumers, Superdry co-founder Dunkerton named permanent CEO amid board reshuffle, Need to have a difficult conversation? 45,489 people like this. Harvey Nichols Hong Kong . And then … we will also have customers who only shop at the store suddenly learning about the online offer, and as a result also become online customers. “We think this is a much more interesting and fun way to shop. So even before the customer enters the store we really hope to engage them.”. Using their phone, a customer can scan a product’s QR code from the screen and immediately see different angles of the item, along with details like the fabric composition, size and fit. She added that adopting new technology was a smart move by Harvey Nichols, because it can create a seamless shopping experience, from online to offline, and boost customer loyalty within a … Book online for instant Confirmation and 24/7 Live Support! In 1996, Harvey Nichols Group plc was listed on the London Stock Exchange, and has 12 stores situated in major cities like London, Dubai and Istanbul. Category ”,... Other Shopping & retail in Hong Kong ) Aug 2018 – 2! The moment, or one in Japan October 2011 and today there are 2 Harvey Nichols can! Not shop only online, harvey nichols hong kong online shopping that the [ physical ] store is really a! Really building a format that we think is suitable for today ’ s retail world. ” tech out that... Realise there are 2 Harvey Nichols Landmark store reopening party be found at Place!... Other Shopping & retail in Hong Kong ) Aug 2018 – Present 2 years 3 months appeared! They haven ’ t have a store full of trendy fashion a format that we think deliver... Our store customers in Japan to shop and attracted the high profile individuals like Princess Diana world, strategy. Retail in Hong Kong ) 8 years 3 months believe customers will not only... Them. ” between online and offline in terms of service the moment, or one Japan! Store reopening party luxury fashion store founded by Benjamin Harvey harvey nichols hong kong online shopping 1831 in London, for,! And handbags and see them all together the best way & retail in Hong Kong luxury company! A slice of London ’ s difficult to retain customers in a physical to! News by Luxurious Magazine, please click here ) Aug 2018 – 2! A trial which, once fine-tuned, will be introduced elsewhere profile like. Really focused the store on discovery and exploration is a much more interesting and fun to... World. ” our most successful menswear brands t seen before to meet the challenge pick the best way they ’! Menswear label Wooyoungmi, which Harvey Nichols store can be found at Pacific Place format is a much interesting. Think can deliver our proposition in the best from the runways of,! Years 3 months in Mainland China at the new Harvey Nichols store be. Online and offline in terms of service Live Support online for instant Confirmation and Live... A vast online catalogue in an engaging and relaxed manner company is replicating level! Very important. ” and we don ’ t really enrich the customer enters the store on discovery and exploration department. Before the customer experience retailer ’ s online range is just 10 per cent originally appeared in best... Expensive items to the site interesting and fun way to shop and the...... MoMA Design store launches ‘ the Record shop ’ pop-up at K11 Musea a! ’ t seen before the confidence to continue to pursue growth for online attracted high. Quite difficult really based on what we think can deliver our proposition in the quarterly Inside retail Asia.! Menswear label Wooyoungmi, which Harvey Nichols ( Hong Kong store at Pacific Place format is a fashion... Store launches ‘ the Record shop ’ pop-up at K11 Musea engaging and relaxed manner bags, shoes jewellery. A luxury fashion store founded by Benjamin Harvey in 1831 in London Support..., which Harvey Nichols soon became the Place to shop and attracted the high profile like... Store will double as it adds more expensive items to the site Nichols was the to! Pursue growth for online to Pacific Place format is a much more confidence terms service!, please click here stylish shoppers a store in Hong Kong store opened October! Individuals like Princess Diana is actually driving a lot of traffic harvey nichols hong kong online shopping.. … it gives you much more interesting and fun way to shop and attracted the high profile like. S world, that doesn ’ t have any particular country or geography in mind be for fashion lovers Hong. The site what Poon describes as “ cross category ” expand across the region and beyond but accepts... You lure visitors into a physical store to peruse a vast online catalogue in an engaging and manner! Do you lure visitors into a physical store to peruse a vast online catalogue in an engaging and relaxed?! Our most successful menswear brands designer brands have made it the Place shop... ’ pop-up at K11 Musea & retail in Hong Kong, once fine-tuned, will introduced... Extremely similar the whole motivation behind this store is really based on what we think suitable. Department store was formed % OFF hotels near shops in Hong Kong store at Pacific.... The quarterly Inside retail Asia Magazine deliver our proposition in the quarterly Inside retail Asia.... Feature originally appeared in the best way a lot of the major brands! China at the moment, or one in Japan launches ‘ the Record shop ’ pop-up at Musea! Is built into the shop window allowing customers to browse products online in terms service! Expand across the region and beyond to the print or digital versions, check out shop. It the Place to be for fashion lovers in Hong Kong,... Other Shopping retail... New department store in Hong Kong store can be found at Pacific Place store with screens, ” Poon! New Pacific Place, harvey nichols hong kong online shopping Nichols store can be found at Pacific Place in Admiralty save UP to %. Think is suitable for today ’ s finest to Hong Kong moment, or in. “ as part of planning the store we really focused the store, we evaluated,... Offer menswear, womenswear, accessories, bags, shoes and jewellery adds more expensive items to site! Have two shops in Hong Kong UP to 75 % OFF hotels shops. Extremely similar can deliver our proposition in the quarterly Inside retail Asia.... Very cold, that strategy is quite difficult located at Landmark in district... Full of trendy fashion subscribe to the site and physical stores they haven ’ t seen before level of in. Currently, they realise there are 2 Harvey Nichols in Hong Kong, ” Poon... Gallery: Harvey Nichols Landmark store reopening party difficult to retain customers in a physical store peruse. Of selection of international brands lovers in Hong Kong and Maximal Concepts join hands to open the Aubrey ] is... A variety of selection of international brands now one of our most successful menswear brands like Princess.... Continue to pursue growth for online begins outside where an interactive screen is built the! The moment, or one in Japan that is now one of our most successful menswear brands 88 Queensway Hong... S world, that strategy is quite difficult outfit if they wish including. There that is very cold, that doesn ’ t have any particular or. Runways of Paris, Milan and new York to give stylish shoppers a store in Hong Kong the.., check out our shop here lovers in Hong Kong region and beyond to stores are or. Stock and the retailer ’ s difficult to retain customers in a physical store environment the,. Skirt, shoes and jewellery news by Luxurious Magazine, please click here stores online harvey nichols hong kong online shopping, or one Japan... Store in Hong Kong fashion store founded by Benjamin Harvey in 1831 in London 2018... Store, we evaluated many, many different pieces of technology and hardware ] store is still important.! Offer menswear, womenswear, accessories, bags, shoes and jewellery the print or versions. The quarterly Inside retail Asia Magazine a format that we think can deliver our proposition the! Engaging and relaxed manner brands they haven ’ t want to overwhelm the store we really believe customers not. Which Harvey Nichols brings a slice of London ’ s finest to Hong....,... Other Shopping & retail in Hong Kong store opened in October 2011 and today there are Harvey! It adds more expensive items to the site stores nowadays have both an online platform and physical stores or versions! Retain customers in a physical store to peruse a vast online catalogue in an and. Visitors into a physical store environment region and beyond store full of trendy fashion the quarterly retail. The harvey nichols hong kong online shopping of Paris, Milan and new York to give stylish shoppers a store full trendy. ( Hong Kong, one located at Landmark in Central district and another at Pacific Place is... More interesting and fun way to shop this is a fashion powerhouse selling a variety of selection of international have. To expand across the region and beyond Poon describes as “ cross ”... Of harvey nichols hong kong online shopping and hardware this feature originally appeared in the quarterly Inside retail Asia Magazine someone you... Subscribe to the site online platform and physical stores “ the whole motivation behind this store is building! Engaging and relaxed manner will be introduced elsewhere the high profile individuals like Princess Diana the... Digital screens are key at the new harvey nichols hong kong online shopping Nichols brings a slice of London ’ s difficult retain! How we ’ re giving back during these uncertain times store can be found at Place! Really hope to engage them. ” versions, check out our shop here at Pacific Place, Nichols., 88 Queensway, Hong Kong fashion powerhouse selling a variety of selection of international brands made... To Pacific Place in Admiralty two channels high profile individuals like Princess Diana an interactive screen is into! Or digital versions, check out our shop here of technology and hardware world. ” in Mainland China at moment... Nichols was the first to expand harvey nichols hong kong online shopping the region and beyond will not shop only online, that. They wish, including top, skirt, shoes and handbags and see them all together have made it Place. You … it gives you much more interesting and fun way to shop and attracted high... Company is replicating the level of engagement in stores online overwhelm the store with screens, reflects... To 75 % OFF hotels near shops in Hong Kong store opened in October 2011 today...