This includes creating and distributing increasing value for all the stakeholders and supporting community welfare initiatives in education, health, and the physical environment. Each of these companies has conquered the markets with its quality and innovative products. Under this method, the customer and the sales representatives develop strong relations, which can result to a high customer loyalty. Nike and Adidas are two of the small number of retail companies faring well in the retail apocalypse. Primary methods of collecting data will be employed to achieve exhaustive study. Both the companies have been able to create strong brand name from the relation they hold with the general public (Mowen 2004). Reid, A., & Plank, E., 2004. On the other hand, Adidas primarily deals in Athletics, Tennis, and Soccer. In the visit, general things are discussed in line with the business. Televisions adverts are other forms of advertisements that are used by Nike and Adidas. Adidas cooperates with famous designers to stay ahead of the fashion curve. “Write the future” campaign was launched by Nike, which was a 3-minutes advertisement in which celebrities were featured, and received overwhelming response from customers on YouTube. For example, it can approach a team coach to persuade him buy the company’s products. Adidas is a German based sporting apparel manufacturing company. On Instagram, the most strategic social network, Nike is once again the winner: 86.5 million followers against 23.4 million. Both organizations focus greatly on technology, as well as make efforts to innovate and produce new products. With its originality, quality, and price; Adidas beats out Nike in a landslide. Both of them are renowned brands and are the best at what they do. Williston, American International Distribution Corporation. "Adidas vs Nike: Marketing Communication Strategies." By continuing we’ll assume you board with our cookie policy. London, New York, Los Angeles, Tokyo, Shanghai, and Paris are the six cities that, from Adidas’ perspective, have an international signal effect and a global marketing … Nike also leads the market in advertising and marketing strategies, whereas Adidas is making efforts to expand its market appeal in terms of sports shoes and equipments. Pssst… This three pronged strategy has three pillar – speed, cities and open source. Doyle, P., 2006. Hooley J., & Saunders, J., 1993. Sporting has moved from a recreational activity and has become a professional career for different people. Despite the market for the industry increasing, there are international companies in the industry that adopt different marketing strategies for their success. Company’s official Website. Nike being an international company may not be able to sell using this method focusing individuals but it focuses a group of people who have something in common. It was registered as a company according to Germany company laws in 1949. Available from: https://gradesfixer.com/free-essay-examples/marketing-strategies-between-adidas-nike/, Recieve 100% plagiarism-Free paper just for 4.99$ on email, *Public papers are open and may contain not unique content. Adidas and Nike follow a strategy of premium pricing that refers to an approach where businesses charge higher price for their goods. The paper illustrates the promotional and advertising strategies of various leading brands of global sports apparel business sector i.e. However, Adidas has made an attempted to expand its market to sports apparel and equipment. We’ve got you covered. These companies have applied age as one of the demographics in their marketing (Quinn, & Dibb, 2010). Big potential companies like World Sporting Associations and countries are approached by the top management. IvyPanda. (2020, May 25). The period that the adverts will be aired is the time that people are expected to be watching. Short videos are advertised on youtube to attract the attention of the consumers and promote the technology used for manufacturing. Fundamentals of Business Marketing Research. However, in comparison to its competitor Nike, its appeal in North America where basketball is more popular is lower. Unsurprisingly, Western Europe is the main market for Germany’s Adidas while North America is the biggest market for America's Nike. We provide you with original essay samples, perfect formatting and styling. The plus point with Nike is that they have strong marketing and sponsorship agreements to back it. We will occasionally send you account related emails. Nike offers customization to gain competitive advantage. New York, Best Business Books. Anctil, E. 2008. Drogba is the captain of the National team of Ivory Coast and this influence is expected to the entire team. In contrast, Adidas tries to cut production costs and time to be more successful and sustain in the competition/market. Nike and Adidas faced an intense competition. The Adidas North America and Western Europe are the pair’s two top regions for sales. this essay is not unique. Though the companies are rivals in the business, they find themselves facing the same competitor with the strongest one as Puma and Reebok (Reid & Plank 2004). Rooney is a Manchester united Player who have a large following. At the end of a product cycle, a company needs to get the products to the target customer. professional specifically for you? The Adidas marketing strategy is successful in attracting a wide range of customers and maximizing profit. Adidas has increased its internal processes through green supply chain management. Attention! As a method of primary data collection, the researcher will be watching DSTV and learn on which teams are using either Nike or Adidas products. Traditionally, sales were aimed at creating awareness of existence of a product in the market. You can get 100% plagiarism FREE essay in 30sec, Sorry, we cannot unicalize this essay. The use of demographic segmentation is the most evident strategy in both Nike and Adidas. Adidas now feel that they must meet the “Triple p” bottom line expressing the expectations of stakeholders with respect to the firm’s contribution to profit, planet, and people. The methods to be used are: Interviewing is a method of primary data collection where the researcher uses structured or unstructured questions to get information. You can order Unique paper and our professionals Rewrite it for you. When using the strategies, the companies use T.V set, Radio, and social networks as their tools of communicating to the target customers. 25 May. Adidas and Nike operate and use same platform for marketing strategies with different approaches of implementation. The findings of the study highlight Nike’s strategies which focus on innovation and emphasis on its research and development department, provision of premium pricing for its customers, broad differentiation strategy, market Segmentation Strategy and Closed-Loop strategy. Despite the market for the industry increasing, there are international companies in the industry that adopt different marketing strategies for their success. Nike concentrates on the market of United States, while on the other hand, Adidas focuses on the market of Europe. Nike has enrolled its company with face-book and Twitter where it can share information across the world. Nike has a number of corporate social responsibilities (CSR). You can use them for inspiration, an insight into a particular topic, a handy source of reference, or even just as a template of a certain type of paper. Companies manufacturing sporting equipments ranging from clothes, shoes, and other equipments need to market their products effectively. The above discussion made it apparent that a strategy of Nike revolves around creating a unique and distinct identity for each sport is effective and smart. 2010. "Adidas vs Nike: Marketing Communication Strategies." Target market may include sporting personality and the general population who can put on the apparels for different occasions. Sports teams such as Chelsea Football Club … Christiano Ronaldo is another influential player that the company has targeted. Nike also incorporates the "cool" look into all types of shoes and merchandise. The display also takes different forms; it can be found on benches, buses sign boards among other places. Not only does Nike do a decent job of marketing itself using the four main social networks, but it has also taken the time to establish its own unique social platform through Nike+. we can write an original essay just for you. Home — Essay Samples — Business — Adidas — Marketing Strategies between Adidas & Nike. Search engines are other marketing strategies adopted by the two shoes companies. Web. Speed is an impor… Through the sites, one can buy or put an order and it will be affected over the internet (Anctil 2008). They use integrated marketing strategy to market their goods. It aims at realising the needs of customers. Adidas vs Nike: Marketing Communication Strategies. The Nike vs. adidas War. Signboards are placed at different parts of the city to create awareness (Sadler 2003). Adidas CEO Kasper Rorsted Wants to Outpace Nike with Digital Strategy. Consumer Behaviour-A Framework. Nike has led the sportswear in marketing and advertising strategies. Marketing and Advertising the Intangible. This is created from the angle of thinking that the customer knows what he want. For this paper, we will be covering and narrating about 'Nike' and 'Adidas'. This has resulted in higher popularity in areas where the popularity of soccer is high like Europe and South America. Nike and Adidas are international sports shoes making companies that have been successful in the business through adopting of appropriate marketing tools. To export a reference to this article please select a referencing style below: Sorry, copying is not allowed on our website. In this strategy, Nike focused on innovation and massive investments on research and development activities aimed at producing the best footwear, apparel and athletic equipment (Adidas, 2019). Nike vs. Adidas Marketing Strategies NMHU Spring 2016 Professor Anderson Mktg 302 Peculiarities of Nike and Adidas Patent Essay, The Significance of Investing on Good Marketing Strategies on the Example of Under Armour and Adidas Companies Essay, Comparing Marketing Strategies of Nike and Adidas Essay, Controlling Activities Of The Administration In Adidas Company Essay, Adidas' Advertisement the Olympic Pacesetters: The Critical Analysis of the Message Essay, Review on Adidas multinational corporation Essay, Analysis of the Influence of the Adidas Brand Essay. ⏰ Let's see if we can help you! Nike on the other end had a strategy of exploring the current and developing new market, so its shops are in nearly 200 Countries. The database is updated daily, so anyone can easily find a relevant essay example. Adidas is the closest company to Nike in terms of marketing strategy. Sportsmen who are near and reachable will undergo a face-to-face interview but those who are unreachable will be called. While Nike is still the industry leader in terms of sales, Adidas is the most profitable, with a gross profit margin close to 52.08%, compared to 44.70% for Nike. It’s situated in Beaverton, Oregon. We will write a custom Report on Adidas vs Nike: Marketing Communication Strategies specifically for you for only $16.05 $11/page. Such a move is strategic and the influence of such a person is high. Adidas uses advertising to create awareness of its products in the market. Since then it has grown to an international multi-billion company. It contains thousands of paper examples on a wide variety of topics, all donated by helpful students. He is also in the starting team of Portugal national team. The adverts are placed on the most likely places that the target market is likely to be at any one time, for example, in sporting grounds, bus stage, along roads, and in supermarkets. Although Puma product have a high prices but there are still affordable when compared to the higher priced competitors like Nike and Adidas. The customer gets a chance to express his feelings towards the products of the marketing company. The company can negotiate to be given a chance to supply the club with sporting attire during the period of the competition. These include producing goods in a way that the society feels fit, for example, having production mechanisms, which pollute minimal green house gasses. New York, Prentice Hall. Up until 2015, Nike led with a 86.2 billion market share, a far cry from adidas’ 17.1 billion. They had named the company as Blue Ribbon Sports but changed its name to Nike, Inc in 1978. T… Thus, Adidas and Nike have different marketing strategies in how both companies interactive with consumers online. The company’s founders are Bill Bowerman and Philip Knight. It’s not difficult to see why: boosted by smart marketing and a well-timed launch at the height of the 1970s-80s fitness boom, Nike … There are around nine teams sponsored by Nike while twelve teams sponsored by Adidas. This is a marketing strategy that incorporates different marketing strategies to have one strategy that can effectively fight their competitors. Certain information is given as updates in the social networks and users can get their queries solved over them. You are free to use it for research and reference purposes in order to write your own paper; however, you must. Other than in Ivory Coast, he is the number one choice striker for Chelsea. By clicking “Send”, you agree to our Terms of service and Privacy statement. Brandwatch recently reported that Adidas features in over 6 million images and Nike features in over 5 million on Instagram and Twitter each month indicating that they’re highly visible online and popular. Are you interested in getting a customized paper? But Adidas remains a strong competitor and a strong second in the market. When it comes to production, Nike does not own production plants as they merely advertises, distributes and designs their goods but outsources from severe Asian countries, such as Korea and Taiwan that outsources their production plants in Vietnam, Indonesia, and China. As for ratings’ distribution, Nike has a higher variance (ranging from 3.5 to 4.5 stars) compared to Adidas’ ranging from 4 – 4.5 stars out of 5 stars. The target markets of these 3 giants are very similar, but each of them has its specific tactics to attract customers and make them loyal. This is the use of mass media to market for a company’s product. Despite the market for the industry increasing, there are international companies in the industry that adopt different marketing strategies for their success. Competitive Strategy: The Key to Marketing Strategy. Nike has global football page featuring Cristiano Ronaldo and Andres Iniesta, as well as a lot of product-related posts. Nike is the world’s leading sporting apparel manufacturer. Moreover, like most global brands Nike also has separate Facebook pages for each of its product in categories manner. The company has diversified to different countries and has managed to develop a strong brand name (Nike Official Website 2010). This essay has been submitted by a student. May 25, 2020. https://ivypanda.com/essays/adidas-vs-nike/. Nike and Adidas. On the other hand, Adidas is all about creating hype on social media- Adidas Originals now has more followers on Twitter than the main Adidas account which is now cementing its position as a truly cult lifestyle brand. 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